Double A (1991) Public Company Limited have continuously adjusted our policies and strategies to handle with changing situations and paper industrial developments in both domestic and international markets. We strive to maintain our leading position in printing paper industry. Our company has a competitive advantage in terms of possessing our own pulp production plant and complete services, in which we could have better cost structures than other rivals. Also, we pursue our brand awareness of “Double A” to be a high quality and distinguishing products for consumers in both markets.
In addition, the Group plays an important role in monitoring effects to environment and quality of life of people in nearby community. This action will further support our sustainable growth in the future and create long term value to shareholders. As proven by receiving “Workplace Excellence Award” for heath safety and environment for 7 consecutive years from 2011 to 2017, we are the first in private sector from Thailand accepted to be a member of Program for the Endorsement of Forest Certification (PEFC) with praises as we are a pioneer in the world in encouraging farmers to use rice field ridges to plant trees and to make extra income for farmers.
Going forward, our company has a development plan to bring Double A products into new international markets where we could have competitive advantages; import duty, and brand recognition. Additionally, we focus on increasing members in our strategic distribution channels to allow our members to provide Double A products (both paper and stationery) and access to end users more effectively.
From product side, our company initiates an expansion of Double A brand to related products, especially high quality stationery, to serve increasing demand of upper markets through our existing distribution channels. From marketing and promotion side, our company still emphasize on brand royalty to encourage repeat purchases and switching behavior to our brand in order to increase our market share.
From production side, our company has regularly changed production plans to reduce raw material cost, energy cost, overhead and other production cost. We tried our best to manage distribution and transportation cost by reducing storage costs and cut off transferring of unnecessary products. Moreover, we bring in information technology to control our budget and expenses to reduce repetition of work process, to lower administrative cost and to enhance effectiveness in providing services to customers.
On behalf of management team, executives and employees, I hereby would like to send my gratitude to shareholders and investors who always have confidence in us and always support us, our loyal customers, our business partners and distributors, all the banks and financial institutions for financial supports, all the people in our community to give us an opportunity to assist you in social and environmental developments.
