A number of milestones were set in 2011; Double A received global brand recognition with our involvement in the global release of Paramount’s Transformer 3 movie, the construction of Paper Mill 3; increasing our capacity to 620,000 tons per annum and recognition of our contribution to corporate social responsibility by being bestowed the Asean Corporate Social Responsibility Award for Poverty Alleviation.
Double A’s participation in the global release of Paramount Pictures Transformer 3, marked the first time a paper brand participated in a Hollywood production. Double A participated in product placement in the key movie scenes and was able to run Transformer thematic promotion campaigns through several strategic Double A countries. The result was increased consumer, trade awareness and product trial.
Double A’s business philosophy of “Zero waste; use and reuse all waste”, has been recognized for our continued environmental efforts at tree cultivation while contributing to local communities through “Paper from Khan-na” program. The Paper from Khan-na program allows rice farmers to grow Paper Trees around their rice paddies, which generates additional income to the farmers. This program was awarded the 2011 Asean Corporate Social Responsibility Award for Poverty Alleviation. President Benigno Aquino of The Republic of The Philippines presented the award to Double A.
Double A now available in 138 countries continues to expand and bring the high quality of copy the new markets. The additional Paper Mill 3 capacity will serve the growing demand for Double A paper.
On behalf of the Board of Directors, Management and employees, I would like to thank the shareholders and investors for their continued trust and support. Our gratitude extends to our customers, trading partners and financial institutions that believe in Double A’s sustainable paper and global brand vision.
Finally, thanks to rural communities that have participated in “Paper from Khan-na” sustainable environmental and social responsibility initiative. Today, consumers all over the world enjoy your paper