Double A has a policy to promote and support all students and publics to be a reading lover and has a vision to push Thais society to be a learning society. Double A has succeeded with many projects which come along with its brand e.g. “Double A telling story to children Project”, “Sharing book to children Project” and has joined many learning and reading activities such as Thailand Book Fair which organized every year. Moreover, Double A has supported the academic activities e.g. the Olympic Academic Competition; Computer Olympic, Physic Olympic and has supported the big project for The King of Thailand under the project of “ Read 60 million books for our beloved king” that encouraged many children and Thai people to read more books.
In addition, Double A is continuing create a reading project that is “Double A building intelligence “with the aim of pushing Thais children to read more. Double A has published almost 40 volumes such as Crystallized workers, Sense of Marketing, 100 stories about Lanna, Do not think it does not, Mother Craft, Talkative book, Thongchai Jaidee on the road to the star, Extracted gland stress, A leading university in America, It is not difficult to think, the teachings of your great-grandmother, Inspired to success, Chief of Marketing Logistics and global inventory management. In addition, the Company is preparing to launch several other books which will highlight on books that provide knowledge in various fields.
Double A initiates and encourages the cooperation with several publishers around the country to build the first book city in Thailand or "Double A Book Tower" which is a 9 floor building collecting books from various publishers covering over 6,000 square meters, divided into 9 zones : Top Hit Zone, Feeling Zone, Variety Zone, Kids Zone, Brain Zone, Lively Zone, Multimedia & Food Zone, International book Zone, Activities Zone with creative activities such as Open a new text before anyone , School Visit, books festival on various occasions, etc. Double A Book Tower located on Sathorn Road , a central business district of Bangkok. Convenient to travel by BTS and subway